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A new Facebook app called Ultimatums lets users float an idea, set
an arbitrary "tipping point" and track group members' commitment to their
common goal. Once a critical mass of people has pledged support, a
predetermined action -- like a boycott of Ford Motor Company or plans to only use nickels to purchase public transit fares -- is taken.
The app, launched Tuesday by Andrew Mason, founder of consumer activism site The Point, could help mobilize the group potential of Facebook's 66 million users.
Wednesday, August 13, 2008
Facebook Ultimatums
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