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Monday, March 16, 2009

The Future is Fusion

AMD campaign
AMD were the first company to demonstrate the Dual core processor and the native quad core processor, and were also the first break the 1GHz barrier. The latest direction in AMD’s fight for market position, and a share of the microprocessor spend, is Fusion. AMD have decided to tackle the market in a different way. They hope to leverage their position as an innovator and as a leader in the video card market, using technology they obtained in buying leading video processor maker ATI a few years back, and combine this with their industry partners’ expertise, to come up with new innovative ways of collaborating and creating solutions that will give them an edge in the market.

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